PLAN. EXECUTE. AMPLIFY.
We handle your marketing and advertising projects, ensuring flawless execution on time
and within budget. With over 30 years of experience and our comprehensive creative, media, production and project management services, we support your success every step of the way.
Why Groundforce?
Being on the ground, we get dirty on our clients’ behalf
Groundforce is a lean, senior-led agency that brings exactly the right people to the job, rolls up its sleeves, and lands the work on deadline, without the big-agency overhead.
Why we exist?
Boots on the ground. Work out the door.
Somewhere between the chemistry meeting and the strategy off-site, the deadline didn’t move.
The media was booked. The billboard was waiting. The menu boards had to be in 300 stores by Monday. And somebody had to actually get it done.
THAT’S WHERE WE COME IN – WE GET IT DONE!
After nearly 30 years in advertising, we’ve learned that big agencies build big structures, and big structures cost money. Too often, clients pay for floors of people they never meet, meetings about meetings, and a reverse-pyramid of approvals before anyone opens a layout file.
We think there’s a better way. Keep the core small and senior. Keep the black book big. When a brief lands, pull together exactly the crew it needs (the strategist, the copywriter, the director, the printer who picks up at 10 pm) and nobody it doesn’t.
We’re grounded. We don’t mind the mud. The unglamorous bits (the trafficking, the proofing, the late-night print checks, the fifth round of menu pricing) are where campaigns live or die. So that’s where you’ll find us.
We still love a big idea. We just love it more when it goes live on time.
WHAT WE DO
GROUND ROOTS
Plan and Strategy
GROUND UP
Execute creative and production
GROUND COVER
Amplify, roll-out & deliver
GROUND CONTROL
Project management & Reporting
Ground Roots (Plan and strategy) – We make sure the plan and the message actually match.
Business and marketing strategy alignment, campaign planning, messaging frameworks, executive and crisis comms, PR
Ground Up (Execute creative and production) – From idea to finished film, billboard or brochure.
Creative concepts, scripting, TV and digital film (pre and post), radio, print, OOH, menus and POS, promotional branding
Ground Cover (Amplify, roll-out & deliver) – Getting it everywhere it needs to be, at volume.
Through-the-line rollouts, adapting global campaigns for local markets, high-volume deliverables, CRM, digital and social, websites, activations and events
Ground Control (Project management & reporting) – The bit nobody sees, and everyone notices when it goes wrong.
Project management, trafficking, media deadlines, supplier and print management, quality control, post-campaign analysis.